Be Brilliant @ eMarketing Training in Kenya

Dolphins Group is committed in enhancing training for e-marketing strategies in Kenya. They are launching a series of training in the following lines

Be brilliant at e-marketing -
Be brilliant at email marketing -
Be brilliant at website design -

check the latest calender on their website Dolphins Group Under training and consulting

I happened to interview the Dolphins Group Business Development Manager Mr. Sam Sam Muchai.

The following was prevalent in the conversation

Current Internet trends in Kenya
Most likely you must have noticed what is happening in the Internet industry in Kenya. The under sea fiber optic cable is being installed and it should be ready by mid next year. Telecommunication companies like Safaricom, Zain, and Telkom are now offering internet services and investing more on the Internet sector. The ISPs are also launching new and affordable Internet connection products.

The Internet connectivity in Kenya will definitely improve once the undersea cable which is going to link Kenya with global broadband infrastructure, via the United Arab Emirates is completed in mid next year.

Why you need an eMarketing Strategy?
Your require to position yourself to benefit from the opportunities which will be created by the improvement of internet connectivity in Kenya

As more Kenyans come online, demand for targeted relevant Web sites will also expand. Currently we have 3 million Kenyans connected to the Internet and the number is likely to rise to about 6 million by the end of 2009. The government is also setting up rural electrification and Digital villages in all the constituencies which will make Internet accessible in the villages. The government has also removed duty on computers and accessories so as to make them affordable.

As online retailing begins to take root in Kenya, the arrival of fast, reliable broadband in Kenya is set to spark off a major revolution in Internet usage in Kenya with
e-commerce being one of the major beneficiaries as Kenyan begins to explore other
Uses of Internet such us online shopping.

You therefore require a clear eMarketing strategy before next year and before you embark in developing or redesigning your current web site. Your web site is supposed to generate sales leads (online enquiries) and these enquiries should be converted to sales.

Your Career Development
Due the influence of the Internet, Most employers today are looking for people who
Have eMarketing skills. Anybody in Marketing, PR & Communication, and management with suitable emarketing skills will definitely have a competitive edge in the job market.

Our eMarketing Training Courses
Our courses are business-focused, practical, and inspiring – not a dry academic outline of principles and practices of e-marketing. The courses provides insight into the concepts and culture of online consumers and markets, and lays out, step by step, the ground rules for success in strategizing, planning, and implementing the initiatives that will drive web visitors to your web site, build customers and brands online, and open an essential channel to your offline business.

We intend to hold a series of emarketing training courses in the next few months. It is important to attend the first one (Be Brilliant@eMarketing) because it will set the foundation of the other courses that will follow.

Course Content;

Click to view the course content
http://www.dolphinsgroup.co.ke/emarketing2.php

Online reservations;

Click here to make a reservation
http://www.dolphinsgroup.co.ke/Reservform.php

Go ahead and attend the trainings and you will be glad you did. You will be brilliant ahead of your competition and you rank high.

Knowledge is power. Applied knowledge equals desired results