An Internet Marketing in Kenya Google group has been formed

In the 90′s was the Computer Age: Now it’s the INTERNET, the e-Age. Be Brilliant in E-marketing

Current Internet trends in Kenya
Most likely you must have noticed what is happening in the Internet industry in Kenya. The under sea fiber optic cable is being installed and it should be ready by mid next year. Telecommunication companies are now offering internet services and investing more on the Internet sector. The ISPs are also launching new and affordable Internet connection products.

The Internet connectivity in Kenya will definitely improve once the undersea cable which is going to link Kenya with global broadband infrastructure, via the United Arab Emirates is completed in mid next year.

Why you need an eMarketing Strategy?
Your require to position yourself to benefit from the opportunities which will be created by the improvement of internet connectivity in Kenya

As more Kenyans come online, demand for targeted relevant Web sites will also expand. Currently we have 3 million Kenyans connected to the Internet and the number is likely to rise to about 6 million by the end of 2009. The government is also setting up rural electrification and Digital villages in all the constituencies which will make Internet accessible in the villages. The government has also removed duty on computers and accessories so as to make them affordable.

As online retailing begins to take root in Kenya, the arrival of fast, reliable broadband in Kenya is set to spark off a major revolution in Internet usage in Kenya with
e-commerce being one of the major beneficiaries as Kenyan begins to explore other
Uses of Internet such us online shopping.

You therefore require a clear eMarketing strategy before next year and before you embark in developing or redesigning your current web site. Your web site is supposed to generate sales leads (online enquiries) and these enquiries should be converted to sales.

Your Career Development
Due the influence of the Internet, Most employers today are looking for people who
Have eMarketing skills. Anybody in Marketing, PR & Communication, and management with suitable emarketing skills will definitely have a competitive edge in the job market

Security

Security concerns are in some ways peripheral to normal business working, but serve to highlight just how important it is that business users feel confident when using IT systems. Security will probably always be high on the IT agenda simply because cyber criminals know that a successful attack is very profitable. This means they will always strive to find new ways to circumvent IT security, and users will consequently need to be continually vigilant. Whenever decisions need to be made about how to enhance a system, security will need to be held uppermost among its requirements.

Why Join Us?

In this group we share freely all of the benefits shown above. As a member you are allowed to share your experiences and advice the others so that we can move the Nation Forward. Our Vision Is to be the leader in Internet Marketing in Africa

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