Why Search Engine Friendly Pages

While it’s the goal of most informed web developers to come up with a website or portal that can easily be found on search engines, this is not usually the case. Clients seeking to be developed site for may not know much about achieving emarketing goals during and after website development. Web development should not be seen as an event but an ongoing tool for marketing department to achieve most of the corporate objectives .

One of the encounters i’ve experienced as a developer with clients, is when you get a customer insisting you make the logo to appear a little larger or put important messages on flash. While appearance is important it should not hinder you as the site owner from achieving other important objectives through your site.
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For example, there is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.

It’s important to know that search engines do not see a webpage the way we see it with human eyes.

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Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.

The archiving part of search engines is important to note. One might think that their website is sitted in a server but they forget that search engines make a copy of your website and keep it in their databases. That’s why if you make a change on your site it might take days or weeks to change on the Search Results Listing. Even as you enter your personal information on social networks and after two days you want to change, the moment you hit publish or save, Google and Yahoo made a copy of the same. Even if you delete your face book account Google will always retain a copy. Always remember, Google never forgets.

If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.

Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.

Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently.

For developers, stop using wrong HTML tags like <font> to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.