2.2 Target Market versus Mass Market

In Mass market you have to understand the nature, role and strategic value of Internet marketing information to individuals of different walks of life and in different organizations’, whether:
• profit making
• not for profit
• service industries
• product based
• business to consumer
• business to business
• domestic
• international or global

Target Marketing as defined by about.com involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments.

Now that you have identified your passion you can place it in either of the following categories:

• Autos
• Business & Finance
• Cities & Towns
• Computing & Technology
• Education
• Electronics & Gadgets
• Entertainment
• Food & Drink
• Health
• Hobbies & Games
• Home & Garden
• Jobs & Careers
• News & Issues
• Parenting & Family
• People & Relationships
• Religion & Spirituality
• Shopping and Consumer Education
• Sports & Recreation
• Style and fashion
• Travel and Tourism
• Video Games
Under each category above you can then pick on sub segments that you can identify with and concentrate on.

This will be very useful especially when you want to submit your site or articles to directories and local search engines.

The categories may vary since there no known rules yet governing information categories, however you can use it as a guideline.

Hope by now you are able to see why target marketing is preferable to mass marketing as far as online business is concerned.