6.2 Email Advertising

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Companies like Submit express boast of mailing lists of up to 12,000,000 users in 3,000 categories who are completely opt-in and you can identify such companies to send a targeted ad to their subscribers.  The trick is to make sure there is an “opt – in” form in your website so that you can capture those potential customers as well.

However you will need software to manage the mailing list. There a number of companies that offer such services, the likes of Aweber, Get response, Icontact and InfusionSoft or even better if you took heed in getting a web host company that offers an account that’s Fantastico enabled then you are lucky and can use PHPlist which is a free software.

However, when your lists grow you will be required to use the earlier premium services like Aweber to manage big lists, since in as much as PHPlist can hold as many users some hosting companies limit you to send a minimum of 200 to 500 emails per hour

With Aweber you will have the following benefits.

Features

Quickly create and run your campaigns with powerful, easy-to-use email marketing tools.

Whether you’re looking to get your first campaign off the ground, or you’re a seasoned veteran who wants to dig into advanced tools like detailed email web analytics, geo-targeting and broadcast split-testing, we’ve got just what you need to make email marketing work for you.

Back to overview Essential Email Marketing Features

These features form the core of an effective email marketing campaign. So it’s no wonder that they’re among our most-used and best-loved tools.


Back to overview Send Email Newsletters

Send engaging email newsletters to your opt-in subscribers.

Already know what you’re going to send in your next few issues? Create and schedule them all in one sitting – we’ll automatically send each one at the date and time you tell us to.

Back to overview Publish a Signup Form To Your Website

Looking to grow your list? Start turning people coming to your website into subscribers!

Publish a signup form to your site using a point-and-click Web Form wizard.

To really grab your visitors’ attention, try adding an unblockable hover forms.

Back to overview Create Autoresponders

Nurture your relationships with subscribers automatically from the moment they sign up.

Use sequential autoresponders to welcome new subscribers, educate them about your products, and drive them back to your website, without having to manually re-send the emails to each and every one!

This time-saver has helped countless small businesses since 1998.

Back to overview Manage Unlimited Email Campaigns

Some other systems charge per email sent and get expensive fast. That can cause you to send less often than you should.

We’d rather you focus on emailing subscribers at the frequency that they want. So send as many messages as you like, as often as you like. There’s no extra charge.

Need to set up different lists for your prospects and customers, or for different websites? No problem – you can manage all of them from one account, without paying a penny more!

Back to overview Email Templates Ready For The Big Time

Love sending colorful, image-rich newsletters?

We offer over 75 HTML email templates, tested for readability in a wide range of email clients.

Rather do it yourself? No problem – you can paste in your own template or create one from scratch using the point-and-click message editor!

Back to overview Top Notch Email Deliverability

In an era where spam blocking and filtering make it increasingly difficult for small businesses to get their email delivered, our customers continue to reach their subscribers’ inboxes.

From building and nurturing relationships with ISPs over the past 10++ years, to embracing email authentication, to automatically removing unsubscribes and bounces, we do what it takes to get your requested email delivered time and again.

Back to overview Free Expert Customer Support

We’ve made Aweber easy to use, and we offer excellent educational materials like our blog, knowledge base and videos.

But we know that sometimes, you just need to talk to a real person. And while other online services try to cut corners there, we stand out by going above and beyond the expected.

We provide all users free customer support. As much of it as you need. With real people, right here in Pennsylvania. By phone. By email. By live text chat.

Back to overview Other Advanced Email Marketing Tools

Already mastered the basics of an opt-in email campaign? Ready to boost response through more advanced tactics like Blogging?

At Aweber, we’re ready to grow with your business.


Back to overview Send Blog Newsletters

Thousands of bloggers use email to reach a broader audience than they can with RSS subscribers alone.

Our Blog Broadcaster automatically turns your RSS feed into a blog newsletter that you can send to readers daily, weekly, monthly or whenever you have something new on your blog.

Back to overview Email Web Analytics

Use powerful testing tools and easy-to-read reports to determine what’s working and what isn’t.

Is your signup form grabbing visitors’ attention? What’s the best time to send your email newsletter? Will the short version of your next campaign drive more sales than the long version?

With email web analytics, you’ll be able to answer these questions and more.

Back to overview Easy Shopping Cart Integration

It’s easy to integrate email marketing into your business.

Whether you’re migrating an existing list, or integrating with an e-commerce solution like PayPal, or segmenting and targeting subscribers for higher response, we offer simple tools to help you run the most efficient and profitable email marketing campaigns possible.


 


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October 31, 2008

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