eMarketing Training at Silver Springs

Friday the 28th was a turning point for many corporates across different industries. Following a 2 day intense seminar “Be brilliant at eMarketing”

A Dolphins Consultants initiative

We had attendants from various industries but not limited to Insurance, Banking, NGO’s, Auto, Entrepreneurs, Alcohol and Beverages among others.

I happened to be training about email marketing and the need to move it from the out look platform to a personalized relational marketing.

As you might have discovered in this blog, Internet marketing is very broad and covers a lot more in theory and practice as would be contained in a single article.

Kenya is moving to a new technology platform “the Internet” that will be a key decision making platform for consumers and business to business solutions.

The question is: how prepared are marketers to pick on this new dimension that no college or university in Kenya will equip you on the same?

It will be too late to blame the education system for not being up to date with our current requirements to do business. i blame it on the culture we as Kenyans have put on ourselves that education ends after graduation day.

My belief is that the education system in Kenya is not meant to equip you with the knowledge to apply, but rather teaches you on how to study, how to get knowledge and on what topics to seek more knowledge and specialize on.

Otherwise if the education system was sufficient, employers would not be asking For

• Creative mind
• Experience
• Relational Skills – (Business is all about Connections)

There is no Syllabus that has the above content that’s why Dolphins Consultants and Trainers Realized the need to equip Professionals on the upcoming platform (the internet) and how to up their game on the same.

What I’ve realized is that in Kenya we are lagging behind in the advancing of the eMarketing, The world is moving into WEB 2.0 where surfers who happen to be consumers are sharing information freely on WWW such that that corporates will not be able to control what people are talking about their company or their top officials on the internet.

When the Fiber comes in as predicted by 2010. there will be a huge loophole in deficiency of the existing marketers. I hate the assumption that internet and IT is for IT guys, This is a sad state of affairs since the very same marketers are in the path of committing career Suicide. Just like when computers came in, most people lost their jobs or remained stagnant for a long time as a result of their refusal to equip themselves to meet standards of the new technology.

Am afraid by the year 2011 80% of the marketers in Kenya will be rendered obsolete if they don’t take action to enhance their eMarketing skills.  When the tide comes in only those who have their nets in the sea will catch more fish.

Unlike the the conventional media where today you see and ad and after three months its long forgotten, the internet has archiving methods that retain both your good and bad stories across different domains. There is need to prepare you company to retain a positive image on the web space.

Where were we.

Yes.

Silver Springs – eMarketing Seminar by Dolphins Consultants.

Brainstorming during a tea break

Web 2.0 and Social marketing Training Session

That's me right there- Caught off-guard preparing for the Email Marketing presentation

To those who attended I will attach the presentation on my next post.

Till then