6.2 Email Advertising
Companies like Submit express boast of mailing lists of up to 12,000,000 users in 3,000 categories who are completely opt-in and you can identify such companies to send a targeted ad to their subscribers. The trick is to make sure there is an “opt – in” form in your website so that you can capture those potential customers as well.
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• E-mail can be used for a variety of purposes: acquisition, basic branding and proactive customer management.
• Companies can use e-mail for customer management (grooming, cross-sell, and up-sell).
• Companies can also use e-mail marketing as part of the integrated marketing communication mix
http://www.mikesnotice.com/lib/followupxpert.php
http://www.mikesnotice.com/lib/mailXpert.php
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