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• E-mail can be used for a variety of purposes: acquisition, basic branding and proactive customer management.
• Companies can use e-mail for customer management (grooming, cross-sell, and up-sell).
• Companies can also use e-mail marketing as part of the integrated marketing communication mix
http://www.mikesnotice.com/lib/followupxpert.php
http://www.mikesnotice.com/lib/mailXpert.php
Filed under e-marketing, email Marketing by 
Am afraid by the year 2011 80% of the marketers in Kenya will be rendered obsolete if they don’t take action to enhance their eMarketing skills. When the tide comes in only those who have their nets in the sea will catch more fish.
Filed under e Training Opportunities in Kenya by
