Search engine Optimization

    The number one method to dominate the first page of Search engine results is to do more than your competitors is doing. You need a long term plan to dominate search engines result pages. It’s difficult to give a definite method that search engines will use to determine who will be number one and who will not. The reason being Search engines Companies change upgrade their systems regularly and their algorithms are changed from time to time.

    However, how high you rank depends on two major factors:

    1. On Page – What is found on your website and
    2. Off page – What other sites say about you by linking to your site.

    Most search engines use “on page” factors to play 30% of ranking and “off page” factors takes the remaining 70%. The percents vary depending on how competitive a niche is. Sites with lots of direct affiliate links get a slap and do not rank as high as sites without direct affiliate links.

    Nevertheless, for you to keep you search engine rankings high you have to make search engine optimization method an ongoing task as opposed to an event you outsource one and forget. The following steps are recommended from the beginning and on an ongoing basis:

    • Web design – Do your site on a content management system, which will allow you to add more fresh content in future and an ongoing basis the easy way as opposed to a Static Site that will make you rely on a developer each time you want to add content.
    • Link Building – make sure you get a standard Link Text with your primary keyword to link to the home page, and your Secondary keywords to link to other pages on your site.
    • Article marketing – Write irresistible articles that will make other web masters want to link to you. One way links gets you more value than link exchanges.
    • Comment on blogs _ using you link to comment on blogs gives you a score on your search engine score rating.
    • Social Bookmarking – share articles from your site on social Bookmarking sites like digg and stumble upon. This way you site will be discovered by more people and even make them want to link to back to you from their site.
    • Social Network Sites – Share contents on your site on social networks like Facebook and Myspace. This increases the number of links to your site.



    In conclusion, keep on doing something that will affect positively your on page and off page factors as shown above.



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    Turn your website into an unshakable search engine leader with the only world-standard SEO software.

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      Analyzing your web traffic statistics can be an invaluable
      tool for a number of different reasons. But before you can
      make full use of this tool, you need to understand how to
      interpret the data.

      Most web hosting companies will provide you with basic web
      traffic information that you then have to interpret and
      make pertinent use of. However, the data you receive from
      your host company can be overwhelming if you don’t
      understand how to apply it to your particular business and
      website. Let’s start by examining the most basic data – the
      average visitors to your site on a daily, weekly, and
      monthly basis.

      These figures are the most accurate measure of your
      website’s activity. It would appear on the surface that the
      more traffic you see recorded, the better you can assume
      your website is doing, but this is an inaccurate
      perception. You must also look at the behavior of your
      visitors once they come to your website to accurately gauge
      the effectiveness of your site.

      There is often a great misconception about what is commonly
      known as “hits” and what is really effective, quality
      traffic to your site. Hits simply means the number of
      information requests received by the server. If you think
      about the fact that a hit can simply equate to the number
      of graphics per page, you will get an idea of how overblown
      the concept of hits can be. For example, if your homepage
      has 15 graphics on it, the server records this as 15 hits,
      when in reality we are talking about a single visitor
      checking out a single page on your site. As you can see,
      hits are not useful in analyzing your website traffic.

      The more visitors that come to your website, the more
      accurate your interpretation will become. The greater the
      traffic is to your website, the more precise your analysis
      will be of overall trends in visitor behavior. The smaller
      the number of visitors, the more a few anomalous visitors
      can distort the analysis.

      The aim is to use the web traffic statistics to figure out
      how well or how poorly your site is working for your
      visitors. One way to determine this is to find out how long
      on average your visitors spend on your site. If the time
      spent is relatively brief, it usually indicates an
      underlying problem. Then the challenge is to figure out
      what that problem is.

      It could be that your keywords are directing the wrong type
      of visitors to your website, or that your graphics are
      confusing or intimidating, causing the visitor to exit
      rapidly. Use the knowledge of how much time visitors are
      spending on your site to pinpoint specific problems, and
      after you fix those problems, continue to use time spent as
      a gauge of how effective your fix has been.

      Additionally, web traffic stats can help you determine
      effective and ineffective areas of your website. If you
      have a page that you believe is important, but visitors are
      exiting it rapidly, that page needs attention. You could,
      for example, consider improving the link to this page by
      making the link more noticeable and enticing, or you could
      improve the look of the page or the ease that your visitors
      can access the necessary information on that page.

      If, on the other hand, you notice that visitors are
      spending a lot of time on pages that you think are less
      important, you might consider moving some of your sales
      copy and marketing focus to that particular page.

      As you can see, these statistics will reveal vital
      information about the effectiveness of individual pages,
      and visitor habits and motivation. This is essential
      information to any successful Internet marketing campaign.

      Your website undoubtedly has exit pages, such as a final
      order or contact form. This is a page you can expect your
      visitor to exit rapidly. However, not every visitor to your
      site is going to find exactly what he or she is looking
      for, so statistics may show you a number of different exit
      pages. This is normal unless you notice a exit trend on a
      particular page that is not intended as an exit page. In
      the case that a significant percentage of visitors are
      exiting your website on a page not designed for that
      purpose, you must closely examine that particular page to
      discern what the problem is. Once you pinpoint potential
      weaknesses on that page, minor modifications in content or
      graphic may have a significant impact on the keeping
      visitors moving through your site instead of exiting at the
      wrong page.

      After you have analyzed your visitor statistics, it’s time
      to turn to your keywords and phrases. Notice if particular
      keywords are directing a specific type of visitor to your
      site. The more targeted the visitor – meaning that they
      find what they are looking for on your site, and even
      better, fill out your contact form or make a purchase – the
      more valuable that keyword is.

      However, if you find a large number of visitors are being
      directed – or should I say misdirected – to your site by a
      particular keyword or phrase, that keyword demands
      adjustment. Keywords are vital to bringing quality visitors
      to your site who are ready to do business with you. Close
      analysis of the keywords your visitors are using to find
      your site will give you a vital understanding of your
      visitor’s needs and motivations.

      Finally, if you notice that users are finding your website
      by typing in your company name, break open the champagne!
      It means you have achieved a significant level of brand
      recognition, and this is a sure sign of burgeoning success.


       



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