Ever heard of search engine optimization or SEO? Basically what this means is; doing certain things on your website or on the World Wide Web to make your site visible on the search engines results pages – SERP.
Normally, when you have paid you web designer to do a site for you and you walk with them through the journey until they announce the news that you site is Live. Most people relax after hosting the site and they wait for web visitors to discover the site. Unfortunately, this does not happen. Here is why:
1. Age of your Website – It takes search engines 48 hours to 3 months to discover your site and be indexed on their servers for visibility to global users.
2. Competition – There are other players in your niche who came before you and their sites were discovered way ahead by Google and other search engines before you went Online. This makes them dominate the first pages of search results in common search keywords used within your niche.
3. Lack of Meta Tags – In every page of your website that you would like to be indexed by search engines. You should define three major tags namely:
* Title – This is equivalent to a subject line in an email. It should be relevant to your niche and relate to the contents on that page. You should avoid titles like “Welcome to our website”.
* Description – As you have seen in search results. The search engines pick an excerpt of a site but not the whole site to be included in search results. This should be a short statement blended with common keywords used in your target market.
* Keywords – Separated by commas are the major keywords or key phrases that your target audience is likely to use on search engines to land to your webpage. Do not use so many or irrelevant ones, it will help narrow down to targeted visitors.
4. Content – You should make sure that you put relevant content on your site that is enriched with keywords or key phrases that you put on the Meta tags on that particular page. Unique content in relation to your competitors gives you a plus and preference on search engine eyes.
5. Sitemap – After you finish your site make sure there is a sitemap of all the public pages that you would like to be indexed by search engines. The more the pages indexed the more your visibility on search results will be raised.
Get the Entire course that reveals How to Entirely Dominate #1 on Google, Yahoo and Bing (Formerly MSN Search) in your Primary Keyword. This Link.
Article Source: http://EzineArticles.com/?expert=Mike_Ndegwa
Filed under Building an Online Business by 
When companies or individuals are doing their websites, they forget to place a budget to market their websites. When you put a site live and no one discovers it other than your staff, then the objective of making the website in the first place is lost. A website without visitors is as good as dead.
There are three major sources of web traffic or visitors:
- Direct
- Referral and
- Organic
Briefly, direct traffic comes from people who know your site, maybe from a business card or other offline marketing material like flyers or banners and billboard, whereas referral traffic is from other sites linking to you.
Organic traffic comes from search results, where potential clients land on your web page by doing a search on various terms on a search engine, your page shows up and they click on it. Most people on the internet are looking for information that can be able to solve their problems. If your site is one that offers such solutions, then it should be visible on search engine results pages.
To make sure your site is visible on search results you need to submit it to be crawled by search engines. The major search engines being Google, Yahoo Search and Bing (formerly MSN Search), this enables your site to be included in search results from between 48 hours to 3 months. Once you have been indexed any content you put thereafter in that domain will be easily indexed by the search Engine crawlers.
For your content to remain relevant to the keywords your target clients use: you need to update your website regularly. It’s therefore preferred that you install blogging software on your domain where you can keep on putting new content from time to time without interfering with existing content on your original website home page.
Due to increased competition and lots of websites having quality content search engines are having trouble determining which site to be shown on the first page of search results. They therefore use another Linking factor, where if there is other websites linking to your site it gives you a plus over your competitors. Link building is becoming a determining factor for those who are serious about ranking high so as get a bigger share of the organic traffic.
You are therefore encouraged to keep on building one way or exchange links on an ongoing basis to ensure that you dominate the first page of search results for the primary keywords that your target clients are likely to use.
Filed under SEARCH ENGINE OPTIMIZATION – SEO, SEO by
