Online Tools and Strategy to Make Money Online
e Training Opportunities in Kenya
Supreme Relationship Marketing
Feb 9th
Most people spend too much time, money and resources developing a nice looking website: filled with flash and loads of images.
What web owners forget is that most users in their country may be using relatively slow internet connections and eventually give up and navigate away from snail loading sites.
While I don’t dispute having a professional site, it’s wise to understand your targeted users before you upload your site for marketing.
If you check out my site http://www.superprofitsmedia.com it’s stupidly simple but it’s filled with content that will benefit the targeted visitor.
As opposed to giving my contacts at the bottom of every page, I’ve put Supreme emarketing Newsletter subscription form.
Why is it so?
? Aside from being a web designer, am a marketer. I know the importance of contacts.
? Also I know the power of relationship marketing
Relational marketing is marketing through relationships. I.e. develop a relationship with your website visitors. This is because, a great percentage of web traffic is composed of strangers, people you’ve not met or heard about.
The greatest task is in turning those strangers into friends and then into paying customers.
Converting strangers to be loyal and paying customers can be done through relationship marketing.
But how do you achieve this?
NB: The primary reason most people go to the internet is to look for information. Do you have that information to educate your target audience? If so then install a newsletters form on every page on your site.
Just like in the offline business. Most people don’t buy a product when they see it for the first time. They have to pass around your display several times, consult their partners before they make their buying decision.
? In the online world the concept is the same. People like being reminded more than once, they want to hear more about you before they can buy from you, and that’s what email (Newsletter) marketing does for you.
? I’ve prepared a 35 page email marketing report that will take your emarketing Skills to the next level
Here is your special link
Supreme eMarketing email Report
NB: If your high end website doesn’t capture visitors, it’s as good as dead.
PS: If you would like to:
? write super content for your site,
? optimize it for search engine or
? even better design a report like the one I’ve sent you,
? Killer sales letters,
? Unique Introductory letters
? Plus much more……..
You are always free to contact me
Kind regards,
Mike Ndegwa
Today’s ” Quote:
- “Marketing is not a function, it is a way of doing business . . . marketing has to be all pervasive, part of everyone’s job description, from the receptionist to the board of directors.”
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eMarketing Training at Silver Springs
Nov 30th
Friday the 28th was a turning point for many corporates across different industries. Following a 2 day intense seminar “Be brilliant at eMarketing”
A Dolphins Consultants initiative
We had attendants from various industries but not limited to Insurance, Banking, NGO’s, Auto, Entrepreneurs, Alcohol and Beverages among others.
I happened to be training about email marketing and the need to move it from the out look platform to a personalized relational marketing.
As you might have discovered in this blog, Internet marketing is very broad and covers a lot more in theory and practice as would be contained in a single article.
Kenya is moving to a new technology platform “the Internet” that will be a key decision making platform for consumers and business to business solutions.
The question is: how prepared are marketers to pick on this new dimension that no college or university in Kenya will equip you on the same?
It will be too late to blame the education system for not being up to date with our current requirements to do business. i blame it on the culture we as Kenyans have put on ourselves that education ends after graduation day.
My belief is that the education system in Kenya is not meant to equip you with the knowledge to apply, but rather teaches you on how to study, how to get knowledge and on what topics to seek more knowledge and specialize on.
Otherwise if the education system was sufficient, employers would not be asking For
- Creative mind
- Experience
- Relational Skills – (Business is all about Connections)
There is no Syllabus that has the above content that’s why Dolphins Consultants and Trainers Realized the need to equip Professionals on the upcoming platform (the internet) and how to up their game on the same.
What I’ve realized is that in Kenya we are lagging behind in the advancing of the eMarketing, The world is moving into WEB 2.0 where surfers who happen to be consumers are sharing information freely on WWW such that that corporates will not be able to control what people are talking about their company or their top officials on the internet.
When the Fiber comes in as predicted by 2010. there will be a huge loophole in deficiency of the existing marketers. I hate the assumption that internet and IT is for IT guys, This is a sad state of affairs since the very same marketers are in the path of committing career Suicide. Just like when computers came in, most people lost their jobs or remained stagnant for a long time as a result of their refusal to equip themselves to meet standards of the new technology.
Am afraid by the year 2011 80% of the marketers in Kenya will be rendered obsolete if they don’t take action to enhance their eMarketing skills. When the tide comes in only those who have their nets in the sea will catch more fish.
Unlike the the conventional media where today you see and ad and after three months its long forgotten, the internet has archiving methods that retain both your good and bad stories across different domains. There is need to prepare you company to retain a positive image on the web space.
Where were we.
Yes.
Silver Springs – eMarketing Seminar by Dolphins Consultants.
Brainstorming during a tea break
Web 2.0 and Social marketing Training Session
That's me right there- Caught off-guard preparing for the Email Marketing presentation
To those who attended I will attach the presentation on my next post.
Till then
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Why be Brilliant at eMarketing Strategy? Kenya
Oct 15th
Be Brilliant at eMarketing Strategy
Today’s web is constantly changing our markets, media, branding, and consumer behavior both online and offline. To excel in this environment you need to complement your skills with new dimensions of marketing expertise – the eMarketing skills.
E-marketing is about more than simply having a website. It harnesses a range of tools, activities and disciplines that leverage technologies and the “connectedness” of communities of consumers to deepen customer relationships builds brand or grows businesses – online and offline.
Why be Brilliant at eMarketing Strategy?
The internet is the driving force behind today’s rapid and often disruptive evolution of customer behaviors and expectations. No matter what markets you operate in, having a viable e-marketing strategy is mission critical to your business success. Being able to develop sound strategies that leverage online opportunities is a core skill that every senior marketing professional should have.
The internet turned 26 this year. There are now more than 1.4 billion active online consumers worldwide. In economies where the web has been around for a while, half of all companies get more than half their revenue through their online marketing activities.
An approximate about 3 million Kenyans have web access, and the numbers will shoot up from mid next year after Kenya get connected to the global network of high speed Internet through the under the sea fiber optic cable. The costs of accessing the internet will drop and the internet speeds will be high. You therefore need to position your business because there will be competitive opportunities – and threats – everywhere.
But e-marketing strategy is not just about cost-effectively advertising and selling goods and services online. The growing need to integrate online and offline communication in a way that maps to your consumers’ evolving media consumption and buying behaviours should be a primary driver of any e-marketing strategy.
For any business in any field the internet presents unlimited opportunities to improve services, find communication synergies and efficiencies, conquer new markets, develop brands, build loyalty, excel at customer service, and grow profits and market share
Who should attend the eMarketing Training?
Brilliant@eMarketing is ideal for those involved in marketing at any level, be it for businesses, organizations, educational establishments, charities or even government. This course is also very ideal for IT professionals, PR staff and Owner/Directors of small businesses. If your business has a website or is looking to gain one, the emarketing training will give you the knowledge and tools to help you succeed.
Course Outline
We look at both the strategic and tactical decisions that businesses have to make when developing their eMarketing plan.
Our eMarketing course is quite unique in that it takes a close look at some of the key tools of Internet Marketing, such as Search Engine Optimization, email Marketing and Ad Words, and also explore some of the emerging trends such as the Long Tail, Blogging, Pod casting, On-line PR and Web 2.0.
Learning Outcomes
Candidates completing the course will have gained the following:
* A thorough understanding of the Internet Marketing landscape
* Knowledge on how to properly structure eMarketing plans
* An understanding of both popular and emerging tools available for Internet Marketing
* A clear understanding of how to analyze the on-line competitive environment
* An insight into how other companies and organizations are successfully implementing eMarketing strategies
Why learn with us?
Our eMarketing course facilitators have extensive experience of delivering the eMarketing training. One of the reasons for our success is due to the fact that we don’t just deliver a dry academic outline of principles and practices of e-marketing courses but also work with some of the leading web consultants in the Internet Marketing industry – who consults for a diverse range of clients.
Much of the knowledge they gain from their consultancy finds itself into practical examples on our emarketing course.
E-Marketing Course Outline
The following is a general outline of the course content.
Session 1 – Introduction and Basics
* Introductions & Course Overview
* History of the Internet
* Who Is Online & What Do They Do Online?
* What Do The Statistics Tell Us?
* How Does The Internet Differ From Other Channels?
* Introducing the Online Marketing Toolkit
Session 2 – Strategy & the Internet
* Understanding Strategy vs. Tactics
* Corporate vs. Online Strategy
* Comparing Leading Views of Online Strategy
* Building Your Online Strategy
Session 3 – Web Site Best Practices
* Web Site Best Practices
* Navigation & Usability, Design & Presentation, Content, E-commerce
* The Components of Building, Branding & Maintaining a Successful Site
* The Essential Web Site Checklist
Session 4 – Social Media, Conversations, Community & Content
* Web 2.0 Overview
* RSS/XML Feeds, Tagging and Sharing
* Marketing through Social Media: Blogs, Pod casts, Wikis, Video
* Social Networks, Online Communities & Virtual Worlds
* Conversation & Content Strategy
Session 5 – Groups Sessions
* Teams will present their analysis of three websites
Session 6 – Permission & Privacy
* Why Permission Matters Online
* Legal Aspects
Session 7 – Getting To the Inbox
* E-mail Marketing Background & Strategies
* Building Lists & Permission
* Content & Creative
* Retention & Readership – Getting To the Inbox & Getting Read
* Inbox Effectiveness: Deliverability, Testing & Tracking
Session 8 – Search Marketing
* The Importance & Power of Search
* Search Engine Visibility
* Search Engine Marketing – Organic & Paid
Session 9 – Online Advertising
* What Is Online Advertising?
* ‘Traditional’ online ads – Banners, Buttons and Pop-Ups
* Rich Media advertising
* Pricing Models & Delivery Options
* Targeting
Session 10 – Building Traffic
* What Is Viral, Buzz Marketing & Word-of-Mouth
* Domain Names & Marketing URLs
* Cross-channel Marketing strategies
Session 11 – Business Intelligence: Web Analytics & Customer Analysis
* Using the Internet for Business Intelligence
* Understanding Web Analytics & Behavioral Measurement
* Getting Feedback through Your Website and Through the Web
* Knowing and Helping Your Customers
* Tracking and Analyzing Customer Actions
* Using Database Marketing & One-To-One Tactics in the Online World
Session 12 – Applying the Online Marketing Toolkit
* Putting It All Together
* Testing and Optimization
* Building an Online Marketing Plan
* Understanding Metrics That Determine Success
Session 13: Groups Sessions
- Teams will present their analysis of three blogs , websites optimization
• e-newsletter
Reserve your Seat. Limited Spaces
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Be Brilliant @ eMarketing Training in Kenya
Sep 10th
Dolphins Group is committed in enhancing training for e-marketing strategies in Kenya. They are launching a series of training in the following lines
- Be brilliant at e-marketing -
- Be brilliant at email marketing -
- Be brilliant at website design -
check the latest calender on their website Dolphins Group Under training and consulting
I happened to interview the Dolphins Group Business Development Manager Mr. Sam Sam Muchai.
The following was prevalent in the conversation
Current Internet trends in Kenya
Most likely you must have noticed what is happening in the Internet industry in Kenya. The under sea fiber optic cable is being installed and it should be ready by mid next year. Telecommunication companies like Safaricom, Zain, and Telkom are now offering internet services and investing more on the Internet sector. The ISPs are also launching new and affordable Internet connection products.
The Internet connectivity in Kenya will definitely improve once the undersea cable which is going to link Kenya with global broadband infrastructure, via the United Arab Emirates is completed in mid next year.
Why you need an eMarketing Strategy?
Your require to position yourself to benefit from the opportunities which will be created by the improvement of internet connectivity in Kenya
As more Kenyans come online, demand for targeted relevant Web sites will also expand. Currently we have 3 million Kenyans connected to the Internet and the number is likely to rise to about 6 million by the end of 2009. The government is also setting up rural electrification and Digital villages in all the constituencies which will make Internet accessible in the villages. The government has also removed duty on computers and accessories so as to make them affordable.
As online retailing begins to take root in Kenya, the arrival of fast, reliable broadband in Kenya is set to spark off a major revolution in Internet usage in Kenya with
e-commerce being one of the major beneficiaries as Kenyan begins to explore other
Uses of Internet such us online shopping.
You therefore require a clear eMarketing strategy before next year and before you embark in developing or redesigning your current web site. Your web site is supposed to generate sales leads (online enquiries) and these enquiries should be converted to sales.
Your Career Development
Due the influence of the Internet, Most employers today are looking for people who
Have eMarketing skills. Anybody in Marketing, PR & Communication, and management with suitable emarketing skills will definitely have a competitive edge in the job market.
Our eMarketing Training Courses
Our courses are business-focused, practical, and inspiring – not a dry academic outline of principles and practices of e-marketing. The courses provides insight into the concepts and culture of online consumers and markets, and lays out, step by step, the ground rules for success in strategizing, planning, and implementing the initiatives that will drive web visitors to your web site, build customers and brands online, and open an essential channel to your offline business.
We intend to hold a series of emarketing training courses in the next few months. It is important to attend the first one (Be Brilliant@eMarketing) because it will set the foundation of the other courses that will follow.
Course Content;
Click to view the course content
http://www.dolphinsgroup.co.ke/emarketing2.php
Online reservations;
Click here to make a reservation
http://www.dolphinsgroup.co.ke/Reservform.php
Go ahead and attend the trainings and you will be glad you did. You will be brilliant ahead of your competition and you rank high.
Knowledge is power. Applied knowledge equals desired results
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Is Blogging Profitable?
Apr 5th
Posted by Mike Ndegwa in BLOGGING
1 comment
For anyone eager to make some extra money, the Internet is probably the richest source of business opportunities, and blogging is one such great chance to generate income with low costs and little effort. How is that possible? At the beginning blogging started as the modern online diary, but it evolved towards new forms that presently provide both personal expression and money making advantages. Let’s take a look at two main ways to turn a blog into a home-business. The starting point for any online commercial action is the creation of a highly interesting web page.
Anyone running some form of business that could benefit from online promotion may choose blogging as a great form of advertising. A blog targets a special audience segment: those people interested in the products and services you offer. A blogger should therefore create a highly specific web page with content that is relevant for his or her field of activity. There may be references to the promoted products, or just links to them. Most business owners who take advantage of the profit blogging brings, choose to include various options on the pages.
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