Guest article by J. Fleming
This is a good question….firstly you must see if you have a certain type of personality to accomplish software testing. You ought to be organized, logical and thorough. You will be writing test cases depending on business and functional requirements – or in other words you should do.
Then you’ve to implement those tests – often repeatedly. Your main purpose should be to make certain that no software goes out to customer without all the bugs found. It’s rarely achievable, but should be your ultimate goal. I always want to believe that your 2nd goal is always to have every developer hate you because you keep finding bugs within their code 
The answer if software testing is an excellent career option depends upon who’s asking the question. I’ll answer it as if my audience is surely an engineer.
I’m flip, but sincere – my working practical experience has proven to me that the basic principle of software development never occurs in real life.
Theoretically, software testing is:
- Validating and recording that software program performs the functions it’s supposed to.
- Making sure and recording it doesn’t do just about anything it is not designed to
This presupposes you have been told how it’s supposed and not supposed to do. The folks you’re working for don’t always do this – they could not necessarily believe in you not to run away with their secrets.
Because software packages are a business (except when you are doing work for the military) business rules apply a lot more strongly than engineering principles. Software testing is expensive, and so the decisions about objectives and how much to do can be extremely driven by ROI considerations.
Inside end-user relationship, the user’s perception is just not necessarily directly related to the physical world, and it’s also the user’s perception of whether your system works that finally rules inside the minds of management, whose job is strictly to ensure no one is complaining concerning the software.
Therefore, the truly practical concept of software testing could be summarized as 3 goals:
1° Verify the consumers that use software believes it’s doing whatever they require it to complete
2° Verify the software doesn’t do anything immediately detectable that’s not desirable for the user.
3° Verify that any undesirable activity has a good enough period that the software look to execute effectively long enough for you to make it to another round of VC financial commitment or sell the business
So you? Do you consider Software Testing will be the right career path?
Who am I ?: J. Fleming is writing for the software testing course for beginners blog, her personal and non-commercial in nature hobby blog site to give free ideas for software testing rookies/experts to enable them to find a new job.
Filed under Make Money Online, Work from Home by 
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Filed under affiliate marketing, Make Money Online, Work from Home by
When its raining Gold. You don’t shout! “Ooh It’s raining Gold come and see” but instead you stick more buckets Outside.
Advertising your services or products on the Internet is
both extremely effective and extremely competitive. There
are several ways to go about attracting traffic to your
website; Pay-Per-Click is one of the options you can choose
from, along with developing an SEO, or search engine
optimization campaign. Both pay-per-click and SEO are
targeted to get your website placed as close to the top of
search engine results as possible. One of the differences
is that it takes minutes to set up a pay-per-click campaign
versus months for a good SEO campaign.
Pay-Per-Click is a simple type of paid advertising that
most search engines, including some of the largest ones,
now offer. It requires a bid for a “per-click” basis, which
translates to your company paying the bid amount every time
the search engine directs a visitor to your site. There is
the added bonus that when a per-click site sends your
website traffic, your site often appears in the results of
other prevalent search engines.
As with all marketing campaigns, there are advantages and
disadvantages. If you understand the process and monitor
your pay-per-click campaign frequently, it can be very
effective. One of the greatest advantages is that you never
have to tweak your web pages to change your position in
search engine results, as you must do in a typical SEO
campaign. What you do have to do in a pay-per-click
campaign is pay a fee.
Another advantage is the simplicity of the pay-per-click
process. You just bid and you’re up and running. It doesn’t
demand any specific technical knowledge, though the more
you know about search engines and keywords, the easier -
and more effective – the process will be.
The downside is that pay-per-click is essentially a bidding
war. A higher bid than yours will lower your position on
search engine results. This means that you will have to
raise your bid to regain your position – which can
obviously become quite expensive, especially if you are
bidding on a popular keyword.
In order to determine if pay-per-click is a cost effective
form of marketing for your business, you must do some
computing to figure out how much each visitor to your site
is worth. You can compute this value by dividing the profit
you make on your website over a given period of time by the
total number of visitors for that same time period. For
example, if your site made $5,000 in profits and there were
2,5000 hits, each visitor would be theoretically worth 50
cents. The basic formula is profits divided by visitors.
The figure of 50 cents per visitor is the point at which
your business breaks even. The idea, of course, is to show
a profit, not to merely cover your costs. Therefore, you
are aiming at a figure less than 50 cents per click.
Be aware that the most popular keywords often cost
considerably more than 50 cents a click. The only way
around this is to bid less for these phrases or you will be
paying too much for each individual hit.
The key (pun intended) to success is to learn everything
you can about search engine keyword research. The good news
is there isn’t a limit to the amount of keywords you can
add to your bid because additional keywords do not add
additional cost. This translates into a lot less hassle for
you because there is no need to optimize your site to index
a particular set of keywords.
Obviously, some keywords are much more effective than
others are, but they will not cost you anything except time
to set-up your account in your pay-per-click bid. Of the
popular search engines that offer pay-per-click, one called
Overture provides an online tool that will give you the
data on how often particular keywords are entered into
their search engine. They also offer suggestions for
keywords after you enter a description of your site.
In pay-per-click, this written description is crucial. You
must understand that the object of your description is not
to generally attract visitors, but to be as specific as
possible so that only those visitors who are likely to buy
your service or product go to your site. You must use
expert marketing copy to guarantee that your description is
both precise and enticing to attract the most ideal
candidates to your site. This description is your most
powerful tool to insure that your bid is profitable.
Another essential element of pay-per-click advertising is
that you constantly monitor your bid. It is very important
that you bear in mind that the results of the top search
engines providing pay-per-click advertising, which are
Overture and Adwords Select, usually appear on other
popular search engines. Because of this, the competition
for top ranking is intense, and very often you will find
that the bidding price balloons too high for pay-per-click
to yield a profit.
If this happens, it is advisable to withdraw your bid on
that particular keyword and try another one. Remember: when
you pay too much per click to make a profit, you are in
essence losing the bidding war.
Since losing is not acceptable, you must have a plan in
place to closely track the effectiveness of your keyword.
It is advisable to monitor your keywords on at least a
monthly basis.
Not only is careful monitoring important, but the analysis
of visitor behavior can produce invaluable knowledge about
consumer motivation, habits, and trends. Expert monitoring
and consumer analysis is essential to your overall business
needs, and will also insure that your pay-per-click
campaign is a success.
Since search engines are the first stop for people on the
Internet looking for goods or services, the position your
website appears in search results is an important factor.
If your URL shows up far down the results list, the chances
of the consumer never finding you increase incrementally.
Once you achieve a high search engine position, it is
essential that you make sure you maintain the high ranking
you have worked so hard to achieve.
This means you must come up with a strategy to monitor your
search engines positions. This strategy is crucial to the
success of any marketing campaign. Think of your search
engine positions as your online portfolio. Would you let
your stock portfolio be ruled by chance and market
fluctuations, or would you keep close tabs on your stocks
so you could buy and sell when the time is right? This is
the way you must consider your search engines positions.
Be aware that at first, after you have launched your search
engine campaign and done all the right things to increase
your rankings, you will most likely see a continual upward
climb. What you need to be on the lookout for is the moment
that upward climb reaches a plateau. When this happens,
your search engine position campaign moves into stage two,
the monitoring and protecting stage.
In stage two, do not be concerned about the short-term
fluctuations in your positions. These are similar to the
subtle rising and falling of stocks in a portfolio.
Short-term movement is an integral part of the whole
process. It’s the long-term changes that you must watch for
and prepare to act on immediately.
Analyzing the long-term trends of search engines positions
is imperative. The way in which search engines rank
websites may change at the drop of hat. If you are unaware
of these changes – many of which are subtle yet can be
deadly to your ranking – your position may drop to the
bottom of the list before you can get your bearings. To
prevent this kind of precipitous drop, you must create a
system to monitor your positions on a monthly basis. Devise
a chart to keep tabs on your top ranking positions or your
top pages, and make sure to watch “the market” closely.
Each search engine uses a formula to compute website
rankings. When a search engine changes this formula in any
way, it may raise or lower your ranking. Some search
engines use a number of different formulas, rotating them
so that a formula doesn’t become overused or outdated.
Depending on which formula is being applied, your search
engine position may suddenly drop or rise in rank
significantly. Therefore, you must check your positions
frequently in order to catch when a search engine changes
formulas and what effect it has on your positions.
You must also deal with your competition – a crucial factor
you must always be vigilant about. Your competitor’s
position may suddenly rise, automatically lowering your
position. Or their position may drop, pushing your position
higher. Each month, expect position changes due to the
continual changes that are occurring in your competitor’s
position, and be prepared to adjust your marketing strategy
to compensate for decreased rankings. Monitoring these
fluctuations will also give you vital information about how
to improve your website to increase your position in search
results.
Of course, you must discern what the most popular search
engines are in order for your monitoring efforts to be
effective. Right now, there are ten popular search engines
that direct most of Internet traffic to your sites. The
challenge you face is that these top ten may change from
month to month.
This means that your must not only monitor your search
engine positions, but you must also keep track of the
ranking popularity of the search engines you are
monitoring. Find out which search engines people use most
frequently every month and be sure to live in the present!
People are fickle about their favorite search engines, and
it takes constant vigilance to follow their dalliances. The
search engines they loved when you first launched your
campaign may be old news in the next few months. You must
adjust your list of engines according to the whims of the
Internet users. Check out
http://www.searchenginewatch.com/reports/netratings.html
for a current list of website favorites.
Another factor to monitor carefully is a sudden drop of
your positions in all search engines. This is not the same
as monthly fluctuations – this is a neon red warning sign!
It could mean a number of different things.
It all your search engine positions have plummeted, it may
indicate that search engines spiders – those sneaky
programs that seek out your site and rank their positions -
have found some type of problem with your website. If you
have recently changed the code, for instance, the spider
may become utterly confused and consequently drop your
positions disastrously. If a spider creeps up on your
website when it is down for adjustments or changes, you may
actually disappear from a search engine index entirely. Or
a search engine may drastically change its formula, and
suddenly all of your website come up as irrelevant. If that
search engine is a current favorite, it may create a domino
effect, causing all of your position to drop in all search
engines.
Some search engines rely on the results from other search
engines, and it is vital that you know which engines these
are and keep track of all the engines they influence. The
biggest problem here is that search engines will sometimes
change affiliations, and this can create a major shift in
the geography of the Internet. For example, recently Yahoo
decided to display only results gleaned from Google. So you
must not only monitor your own positions, but you must keep
abreast of seismic shifts in the landscape of the Internet
as a whole.
Finally, pay attention to your keywords. Keywords are the
foundation bricks of the entire search engine system, and
they demand individual scrutiny in your monitoring efforts.
If you have found that a number of your positions have
plummeted, it may mean that a page of your website has
become invisible or inaccessible to search engine spiders.
Or the competition for that particular keyword or phrase
has recently rocketed into outer space. In either case, you
must act quickly and efficiently to regain lost ground.
Your search engine marketing campaign is an investment. If
costs you time and money on a continual basis. Protect this
investment as diligently as you would your financial
portfolio. In the same way, track your positions from an
objective perspective, and monitor your positions on a
regular basis. Make sure your time and effort reap rewards
by keeping your eye on the big picture – your long-term
marketing campaign.
There are many ways to promote your website and one of the
most efficient ways is to use search engines. Search
engines are the first stop for most people trying to find
information, services, and products online. Because of
this, it is essential that your website appears quickly in
search results.
The Internet contains numerous search engines, some of
which offer what is known as “paid inclusion.” This means
that you pay the specific search engine an annual fee for
your web page to be included in their index.
Of course, every search engine already has an automated
program commonly called a “spider” that indexes all the web
pages it locates online, and it does this for free. So
whether you pay or not, your web page will eventually be
indexed by all Internet search engines, as long as the
spider can follow a link to your page. The major issue is,
then, how quickly your page is indexed.
A search engine that offers a paid URL inclusion uses an
extra spider that is programmed to index the particular
pages that have been paid for. The difference between the
spider that indexes pages for free and the spider that
indexes only pages for a fee is speed. If you have paid for
inclusion, the additional search engine spider will index
your page immediately.
The debate over paid URL inclusion centers around the
annual fee. Since the regular spider of these search
engines would eventually get around to indexing your web
page anyway, why is a renewal fee necessary? The fee is
necessary to keep your pages in the search engine’s index.
If you go the route of paid inclusion, you should be aware
that at the end of the pay period, on some search engines,
your page will be removed from their index for a certain
amount of time.
It’s easy to get confused about whether you would benefit
from paid inclusion since the spider of any search engine
will eventually index your page without the additional
cost. There are both advantages and disadvantages to paid
URL inclusion, and it is only by weighing your pros and
cons that you will be able to decide whether to spring for
the extra cash or not.
The advantages are obvious: rapid inclusion and rapid
re-indexing. Paid inclusion means that your pages will be
indexed quickly and added to search results in a very short
time after you have paid the fee. The time difference
between when the regular spider will index your pages and
when the paid spider will is a matter of months. The spider
for paid inclusion usually indexes your pages in a day or
two. Be aware that if you have no incoming links to your
pages, the regular spider will never locate them at all.
Additionally, paid inclusion spiders will go back to your
pages often, sometimes even daily. The advantage of this is
that you can update your pages constantly to improve the
ranking in which they appear in search engines, and the
paid URL inclusion spider will show that result in a matter
of days.
First and foremost, the disadvantage is the cost. For a ten
page website, the costs of paid URL inclusion range from
$170 for Fast/Lycos to $600 for Altavista, and you have to
pay each engine their annual fee. How relevant the cost
factor is will depend on your company.
Another, and perhaps more important, disadvantage is the
limited reach of paid URL inclusions. The largest search
engines, Google, Yahoo, and AOL, do not offer paid URL
inclusion. That means that the search engines you choose to
pay an inclusion fee will amount to a small fraction of the
traffic to your site on a daily basis.
Google usually updates its index every month, and there is
no way you can speed up this process. You will have to wait
for the Google spider to index your new pages no matter how
many other search engines you have paid to update their
index daily. Be aware that it is only after Google updates
their index that your pages will show up in Google, Yahoo,
or AOL results.
One way to figure out whether paid URL inclusion is a good
deal for your company is to consider some common factors.
First, find out if search engines have already indexed your
pages. To do this, you may have to enter a number of
different keywords, but the quickest way to find out is to
enter your URL address in quotes. If your pages appear when
you enter the URL address but do not appear when you enter
keywords, using paid inclusion will not be beneficial. This
is because your pages have already been indexed and ranked
by the regular spider. If this is the case, your money
would be better spent by updating your pages to improve
your ranking in search results. Once you accomplish this,
you can then consider using paid inclusion if you want to
speed up the time it will take for the regular spider to
revisit your pages.
The most important factor in deciding whether to use paid
URL inclusion is to decide if it’s a good investment. To
figure this out, you have to look at the overall picture:
what kind of product or service are you selling and how
much traffic are you dependent on to see a profit?
If your company sells an inexpensive product that requires
a large volume of traffic to your site, paid inclusion may
not be the best investment for you; the biggest search
engines do not offer it, and they are the engines that will
bring you the majority of hits. On the other hand, if you
have a business that offers an expensive service or product
and requires a certain quality of traffic to your site, a
paid URL inclusion is most likely an excellent investment.
Another factor is whether or not your pages are updated
frequently. If the content changes on a daily or weekly
basis, paid inclusion will insure that your new pages are
indexed often and quickly. The new content is indexed by
the paid spider and then appears when new relevant keywords
are entered in the search engines. Using paid inclusion in
this case will guarantee that your pages are being indexed
in a timely manner.
You should also base your decision on whether or not your
pages are dynamically generated. These types of pages are
often difficult for regular spiders to locate and index.
Paying to include the most important pages of a dynamically
generated website will insure that the paid spider will
index them.
Sometimes a regular spider will drop pages from its search
engine, although these pages usually reappear in a few
months. There are a number of reasons why this can happen,
but by using paid URL inclusion, you will avoid the
possibility. Paid URL inclusion guarantees that your pages
are indexed, and if they are inadvertently dropped, the
search engine will be on the lookout to locate them
immediately.
As you can see, there are numerous factors to consider when
it comes to paid URL inclusion. It can be a valuable
investment depending on your situation. Evaluate your
business needs and your website to determine if paid URL
inclusion is a wise investment for your business goals.
Filed under Building an Online Business, Make Money Online, SEARCH ENGINE OPTIMIZATION – SEO, SEO by
Hope you’ve been keeping well.
It’s been a while since I sent an update on this Blog.
Well 2010, went on well for me. 2011 is also exciting.
I’ve a few challenges I put infront of me.
I like experimenting as only then can you discover new Horizons.
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Filed under Make Money Online by
Am inspired to write this post by one of the readers of this blog who left a comment and was a bit skeptical whether people make money online or it’s just stories… Lol At some point i thought it was funny, but then i remember asking a related question when i was starting out. Do people make money online, or its only those who teach others how to make money online? It seemed so at the beginning but not until I delved into Online opportunities and discovered so much more and actually made some steady income on the go.
The most primary way to make money whether online or offline is to sell your Skills. that’s why you have a 9 to 5 Job where you get paid to sell skills in line with your career and job description. If you were to sell similar skills to other buyers or employers then this would make you a part-time work for the second company or a freelancer.
There are quite a number of companies that hire freelancers online some of them like Odesk, freelancer, vWorker e.t.c. In essence this is just another job that you get; the only difference is that you can work from anywhere and at the time you choose.
The second online opportunity is the information industry. thi sis where you sell what you know. like the way coaches do. Did you know that Bill Gates has a coach who helps him get the best of himself and he’s not a billionaire himself. So if you are that person who is knowledgeable and can point people in the right direction for a certain issue the information products are for you. Or if you know someone else work that is helpful then you can refer others to the work through affiliate marketing and get compesated for it.
The third opportunity is trading. commodities like oil, gold, silver, financials e.t.c. It’s a lucrative online industry based on the old trading where you leverage on small margins for big volumes. this sort of trading is commonly called forex trading.
the fourth opportunity is Online investment and shares trading. with a bit of research like you can do on the stock market offline, you can also make it big on these sort of oppotunities, where you can have daily earnings, weekly, monthly, quarterly, annual e.t.c.
The other unpopular online opportunity is Arbitrage sports betting – this entails matched sports betting where bookmarkers offer bonuses when you place bets with them. I won’t go to the details of this, but to my surprise I’ve met people who earn a decent living from these form of betting [all online]
After i participated in the said opportunities and are now making money online I have made several guides that will help you in each of these opportunities. that’s when I designed the Supreme Cash System and i keep updating all my new tricks that i discover on my journey as an entreprenuer
To higher earnings,
Mike Ndegwa
Filed under Make Money Online, Work from Home by
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Arbitrage (or arbs for short) basically means taking advantage of a price differential and is usually applied to stocks and shares. But equally lucrative arbs occur when bookies have different opinions on the outcome of events, or they simply make an error when calculating the odds. When this happens YOU can benefit by betting on all possible results - for a GUARANTEED profit. UCantLose.co.uk is a leading provider of arbs alerts. Their arbs do not rely on complex formulae or computer programs to trick websites, they are based on simple common sense. All arb alerts will be sent to you via email and text message the very second they are found.
Filed under Make Money Online by
The above subject refers. I used to promote My data team and its affiliated sites like Global-Data-Entry.
Though I used the system a couple of years ago and made some cash (Am actually thankful for the knowledge I gained)
But lately things have changed and most of their making money online are dated.
Currently am using Supreme Cash System and a making a big cut on online opportunities presented therein
Cheers,
Mike Ndegwa
