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Google Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on adwords.google.com
To your Pay Per Click Success
Filed under MAKING A WEBSITE by 
Has the thought of owning your own web site ever crossed your mind? Whether you own a bricks-and-mortar business, want to turn a hobby into an income, or anywhere in between, a web site is an easy and inexpensive way to get the word out about your business.
Below are the Top 10 reasons people should consider owning a web site:
- Conduct Business 24/ 7/ 365. Imagine your website as your cyber-employee, presenting your goods, answering questions, and taking payments 24 hours a day, seven days a week, 365 days a year! This employee never quits, doesn’t complain, and doesn’t require a weekly paycheck.
Not only can you conduct business at any time, but your web site provides a unique way to grow your sales revenues. At no additional cost, you can promote a weekly or daily special, post a menu item of the day, or offer a coupon code for that day’s purchases only.
Make it easy for your customers to shop with you again and again. If you have a local store or office, be sure to provide a sign-up sheet or other means of gathering your customers’ email addresses, so you can contact them through email marketing as well as your web site.
And did you realize that your around-the-clock online business lets you find customers from anywhere in the world? You’re no longer restricted to your own neighborhood or time zone. Whether your product or service is delivered electronically or shipped conventionally, your website can explode into new markets while you sleep!
- Provide Business Information. How many customers call your place of business to ask routine questions? You know, things like location, hours of operation, and credit cards you accept.
A website lets you immediately provide information to prospects and customers any time of the day or night. They can view a map complete with driving directions from their home or office, get phone numbers, check your hours, and see what credit cards you accept. All without tying up employees’ valuable time, much of which is wasted answering the same questions over and over.
Your website can also serve as your real-time market resource. With permission, people can download your latest brochure or price list. Policy changes or price increases can be communicated instantly through your website ? without the time and expense of physically publishing and mailing them.
But don’t think these materials should be limited to written and graphical information. Imagine how impressed visitors would be if you added audio or video to your site to provide information or give an online presentation in a much more interactive way!
- Be Viewed as an Expert. It’s human nature to want to work with knowledgeable people who understand the needs of their market and strive to provide the best solutions. Your website allows you to do this.
Let’s face it. Most people go online to search for information. A website allows you to provide written, audio, and even video information online at no cost. Post articles about your company, industry, or product line, and press releases of the latest news.
Don’t limit it to your company. Showcase your customers! Include lots of testimonials (audio and video work the best). Share case studies about how your customers benefit from your products and services. And use “before and after” pictures if your niche lends itself to it, as they are always of interest to web visitors.
- Gather Leads. It’s quick and easy to add a squeeze page or opt-in form to your web site. Offer a special report or a bonus for signing up for your newsletter, special report, or ecourse. These people are interested in what you have to offer, so make it easy for them to become part of your email marketing system ? and keep them informed and in touch.
- Increase Profits by Selling Information Digitally. It costs next-to-nothing to produce ebooks, MP3s, and audio recordings, because there are no “hard” costs associated. This means that, aside from selling costs, all of the profits go to you!
- Reduce Costs. Hand-in-hand with making more money is being able to save more of the money you make! The cost of producing four-color brochures is staggering for the average small business. The cost is minimal if you produce it digitally, using existing equipment, and post it online. Instead of printing costs and paper brochures that take up space, your website allows visitors to download the same brochure at no cost to you.
Employee costs can also be reduced as customer service becomes more efficient. Online FAQs (Frequently Asked Questions) can address many of your prospects’ questions without calling or emailing your office. And a 24/7 web presence allows customers to place orders online – at their convenience – with no help from sales personnel.
- Expand Your Business Through Partnerships. Combine the power of your website with your expertise, and you can build a great sales team to help you promote your products and services. The best part is that your sales team won’t cost you a dime until it makes you money!
- Enhance Your Customer Service. Your 24/7 website could be the first place your clients visit when they have customer service needs. Add a page of Frequently Asked Questions and a News section and you’ll have fewer calls and emails to your staff. Survey customers and find out what services they’d like to use online and your website can take over even more.
Why not add online forms that can be downloaded and read or completed before a face-to-face contact (perhaps a loan form or insurance form). Let your customers request an appointment or get a bid through your website. They will appreciate your new-found efficiency as much as you do!
- Test-Market New Products and Services. While you can get feedback for any type of business, it’s especially easy to test online products and services. A website allows you to conduct online polls and surveys to find out what’s on the minds of your prospects and customers, what they like, where they’d like to see improvement – the topics are endless. It’s like having an online focus group without paying those big bucks!
- Stay Competitive. Every day, more of your competitors are staking their claims on the Internet. Marketing 101 tells you that you don’t want to be last to market. Your competitors are building relationships and prospecting your customers every day. All businesses, whether selling to a local market or worldwide, simply cannot afford to be without a web presence.
Everybody needs a website. If you already know why you need one, find out how to build it! Go to http://www.websitewizard.com/index/supreme Whether it’s a webshop or hobby site – use WebsiteWizard to create it! No programming or design skills required.
Filed under Building an Online Business, MAKING A WEBSITE, Work from Home by
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With one account am able to host unlimited websites, this plays a huge role and it feels that I have the freedom to grow, while my costs remain constant.
I also back up my documents on this account, as they have Unlimited Space for hosting. Basically what I do is Zip the documents or Files I want to back up and then upload them to a specific folder in my account. Plus if i don’t want the files to be accessed by public I just click on an icon to change permissions to Private. Its very easy to use and navigate I would therefore unreservedly recommend anyone to secure an account with them.
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Filed under Building an Online Business, MAKING A WEBSITE, Web Hosting by
Advertising your services or products on the Internet is
both extremely effective and extremely competitive. There
are several ways to go about attracting traffic to your
website; Pay-Per-Click is one of the options you can choose
from, along with developing an SEO, or search engine
optimization campaign. Both pay-per-click and SEO are
targeted to get your website placed as close to the top of
search engine results as possible. One of the differences
is that it takes minutes to set up a pay-per-click campaign
versus months for a good SEO campaign.
Pay-Per-Click is a simple type of paid advertising that
most search engines, including some of the largest ones,
now offer. It requires a bid for a “per-click” basis, which
translates to your company paying the bid amount every time
the search engine directs a visitor to your site. There is
the added bonus that when a per-click site sends your
website traffic, your site often appears in the results of
other prevalent search engines.
As with all marketing campaigns, there are advantages and
disadvantages. If you understand the process and monitor
your pay-per-click campaign frequently, it can be very
effective. One of the greatest advantages is that you never
have to tweak your web pages to change your position in
search engine results, as you must do in a typical SEO
campaign. What you do have to do in a pay-per-click
campaign is pay a fee.
Another advantage is the simplicity of the pay-per-click
process. You just bid and you’re up and running. It doesn’t
demand any specific technical knowledge, though the more
you know about search engines and keywords, the easier -
and more effective – the process will be.
The downside is that pay-per-click is essentially a bidding
war. A higher bid than yours will lower your position on
search engine results. This means that you will have to
raise your bid to regain your position – which can
obviously become quite expensive, especially if you are
bidding on a popular keyword.
In order to determine if pay-per-click is a cost effective
form of marketing for your business, you must do some
computing to figure out how much each visitor to your site
is worth. You can compute this value by dividing the profit
you make on your website over a given period of time by the
total number of visitors for that same time period. For
example, if your site made $5,000 in profits and there were
2,5000 hits, each visitor would be theoretically worth 50
cents. The basic formula is profits divided by visitors.
The figure of 50 cents per visitor is the point at which
your business breaks even. The idea, of course, is to show
a profit, not to merely cover your costs. Therefore, you
are aiming at a figure less than 50 cents per click.
Be aware that the most popular keywords often cost
considerably more than 50 cents a click. The only way
around this is to bid less for these phrases or you will be
paying too much for each individual hit.
The key (pun intended) to success is to learn everything
you can about search engine keyword research. The good news
is there isn’t a limit to the amount of keywords you can
add to your bid because additional keywords do not add
additional cost. This translates into a lot less hassle for
you because there is no need to optimize your site to index
a particular set of keywords.
Obviously, some keywords are much more effective than
others are, but they will not cost you anything except time
to set-up your account in your pay-per-click bid. Of the
popular search engines that offer pay-per-click, one called
Overture provides an online tool that will give you the
data on how often particular keywords are entered into
their search engine. They also offer suggestions for
keywords after you enter a description of your site.
In pay-per-click, this written description is crucial. You
must understand that the object of your description is not
to generally attract visitors, but to be as specific as
possible so that only those visitors who are likely to buy
your service or product go to your site. You must use
expert marketing copy to guarantee that your description is
both precise and enticing to attract the most ideal
candidates to your site. This description is your most
powerful tool to insure that your bid is profitable.
Another essential element of pay-per-click advertising is
that you constantly monitor your bid. It is very important
that you bear in mind that the results of the top search
engines providing pay-per-click advertising, which are
Overture and Adwords Select, usually appear on other
popular search engines. Because of this, the competition
for top ranking is intense, and very often you will find
that the bidding price balloons too high for pay-per-click
to yield a profit.
If this happens, it is advisable to withdraw your bid on
that particular keyword and try another one. Remember: when
you pay too much per click to make a profit, you are in
essence losing the bidding war.
Since losing is not acceptable, you must have a plan in
place to closely track the effectiveness of your keyword.
It is advisable to monitor your keywords on at least a
monthly basis.
Not only is careful monitoring important, but the analysis
of visitor behavior can produce invaluable knowledge about
consumer motivation, habits, and trends. Expert monitoring
and consumer analysis is essential to your overall business
needs, and will also insure that your pay-per-click
campaign is a success.
Since search engines are the first stop for people on the
Internet looking for goods or services, the position your
website appears in search results is an important factor.
If your URL shows up far down the results list, the chances
of the consumer never finding you increase incrementally.
Once you achieve a high search engine position, it is
essential that you make sure you maintain the high ranking
you have worked so hard to achieve.
This means you must come up with a strategy to monitor your
search engines positions. This strategy is crucial to the
success of any marketing campaign. Think of your search
engine positions as your online portfolio. Would you let
your stock portfolio be ruled by chance and market
fluctuations, or would you keep close tabs on your stocks
so you could buy and sell when the time is right? This is
the way you must consider your search engines positions.
Be aware that at first, after you have launched your search
engine campaign and done all the right things to increase
your rankings, you will most likely see a continual upward
climb. What you need to be on the lookout for is the moment
that upward climb reaches a plateau. When this happens,
your search engine position campaign moves into stage two,
the monitoring and protecting stage.
In stage two, do not be concerned about the short-term
fluctuations in your positions. These are similar to the
subtle rising and falling of stocks in a portfolio.
Short-term movement is an integral part of the whole
process. It’s the long-term changes that you must watch for
and prepare to act on immediately.
Analyzing the long-term trends of search engines positions
is imperative. The way in which search engines rank
websites may change at the drop of hat. If you are unaware
of these changes – many of which are subtle yet can be
deadly to your ranking – your position may drop to the
bottom of the list before you can get your bearings. To
prevent this kind of precipitous drop, you must create a
system to monitor your positions on a monthly basis. Devise
a chart to keep tabs on your top ranking positions or your
top pages, and make sure to watch “the market” closely.
Each search engine uses a formula to compute website
rankings. When a search engine changes this formula in any
way, it may raise or lower your ranking. Some search
engines use a number of different formulas, rotating them
so that a formula doesn’t become overused or outdated.
Depending on which formula is being applied, your search
engine position may suddenly drop or rise in rank
significantly. Therefore, you must check your positions
frequently in order to catch when a search engine changes
formulas and what effect it has on your positions.
You must also deal with your competition – a crucial factor
you must always be vigilant about. Your competitor’s
position may suddenly rise, automatically lowering your
position. Or their position may drop, pushing your position
higher. Each month, expect position changes due to the
continual changes that are occurring in your competitor’s
position, and be prepared to adjust your marketing strategy
to compensate for decreased rankings. Monitoring these
fluctuations will also give you vital information about how
to improve your website to increase your position in search
results.
Of course, you must discern what the most popular search
engines are in order for your monitoring efforts to be
effective. Right now, there are ten popular search engines
that direct most of Internet traffic to your sites. The
challenge you face is that these top ten may change from
month to month.
This means that your must not only monitor your search
engine positions, but you must also keep track of the
ranking popularity of the search engines you are
monitoring. Find out which search engines people use most
frequently every month and be sure to live in the present!
People are fickle about their favorite search engines, and
it takes constant vigilance to follow their dalliances. The
search engines they loved when you first launched your
campaign may be old news in the next few months. You must
adjust your list of engines according to the whims of the
Internet users. Check out
http://www.searchenginewatch.com/reports/netratings.html
for a current list of website favorites.
Another factor to monitor carefully is a sudden drop of
your positions in all search engines. This is not the same
as monthly fluctuations – this is a neon red warning sign!
It could mean a number of different things.
It all your search engine positions have plummeted, it may
indicate that search engines spiders – those sneaky
programs that seek out your site and rank their positions -
have found some type of problem with your website. If you
have recently changed the code, for instance, the spider
may become utterly confused and consequently drop your
positions disastrously. If a spider creeps up on your
website when it is down for adjustments or changes, you may
actually disappear from a search engine index entirely. Or
a search engine may drastically change its formula, and
suddenly all of your website come up as irrelevant. If that
search engine is a current favorite, it may create a domino
effect, causing all of your position to drop in all search
engines.
Some search engines rely on the results from other search
engines, and it is vital that you know which engines these
are and keep track of all the engines they influence. The
biggest problem here is that search engines will sometimes
change affiliations, and this can create a major shift in
the geography of the Internet. For example, recently Yahoo
decided to display only results gleaned from Google. So you
must not only monitor your own positions, but you must keep
abreast of seismic shifts in the landscape of the Internet
as a whole.
Finally, pay attention to your keywords. Keywords are the
foundation bricks of the entire search engine system, and
they demand individual scrutiny in your monitoring efforts.
If you have found that a number of your positions have
plummeted, it may mean that a page of your website has
become invisible or inaccessible to search engine spiders.
Or the competition for that particular keyword or phrase
has recently rocketed into outer space. In either case, you
must act quickly and efficiently to regain lost ground.
Your search engine marketing campaign is an investment. If
costs you time and money on a continual basis. Protect this
investment as diligently as you would your financial
portfolio. In the same way, track your positions from an
objective perspective, and monitor your positions on a
regular basis. Make sure your time and effort reap rewards
by keeping your eye on the big picture – your long-term
marketing campaign.
Luckily am from Kenya. Resulting from the Obama factor, many people are doing more research on the Kenyan People. If you have such a blog talking about the ways of the Kenyan people and their traditions, history and belief systems, the human traffic to your blog would be massive.
The beauty about blogs is that you can target massive niche in the global market place.
Read More
Filed under BLOGGING, Building an Online Business, MAKING A WEBSITE by
The best thing to do is install a sub domain e.g. demo.yourdomain.com
And always do your tests there before you do them for real on your main website.
Filed under MAKING A WEBSITE by
1. Go to your control Panel
2. Click on the File Manager
3. open the Web Root (public_html/www)
4. Click on the file named index – it’s the one that appears on your home page.
5. Choose Html editor to open on a new window
Filed under Building an Online Business, MAKING A WEBSITE by
Is Blogging Profitable?
For anyone eager to make some extra money, the Internet is probably the richest source of business opportunities, and blogging is one such great chance to generate income with low costs and little effort. How is that possible? At the beginning blogging started as the modern online diary, but it evolved towards new forms that presently provide both personal expression and money making advantages. Let’s take a look at two main ways to turn a blog into a home-business. The starting point for any online commercial action is the creation of a highly interesting web page.
Anyone running some form of business that could benefit from online promotion may choose blogging as a great form of advertising. A blog targets a special audience segment: those people interested in the products and services you offer. A blogger should therefore create a highly specific web page with content that is relevant for his or her field of activity. There may be references to the promoted products, or just links to them. Most business owners who take advantage of the profit blogging brings, choose to include various options on the pages.
First and foremost, you have to make web search possible directly from your blog; hence, you’ll need to use one of the Google programs that enables such facilities. Then, any blog visitor should have a minimum degree of independence once he or she has accessed your site, meaning that they should be allowed to perform actions: download pictures, documents and files, post comments or simply subscribe for regular updates. In order to make blogging profitable, try to keep a close watch over the traffic the blog receives, and constantly monitor how well it appears in search engine rankings.
Last but not least, blogging is also profitable for those who don’t have a business to promote: you may actually make money by allowing ads and banners related to your domain appear on the site. By the intermediary of the Google advertising programs, Adwords and Adsense, you will be paid for each click a visitor makes on a specific ad, or every time somebody performs a certain action on the blog. You’ll just have to follow the Google Adwords or Adsense instructions and apply them to the blog pages; the best way to generate revenue under such circumstances is to make sure your blog appears on the first result page of the search engines.
Wordpress id the best Blogging Software
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Filed under BLOGGING, Building an Online Business, MAKING A WEBSITE, SEARCH ENGINE OPTIMIZATION – SEO, e Training Opportunities in Kenya, e-marketing by Mike Ndegwa