Why would a hunter waste time chasing after shiny objects?
In the animal kingdom camouflage is an adaptation element used by animals (prey) that are prone to predators.
An experienced hunter knows that it’s hard to spot a deer in the woods or on tall grass.
The deer will have camouflaged herself with the surroundings. So if you can spot it miles away then it’s probably a rock not a deer.
In business, most people want proof and assurance that the business model described will work. they want case studies, testimonials and a proven track record. Unfortunately when you have all the proof in place. It’s usually too saturated and the number of entrepreneurs implementing has grown enormously and you might not get the results in the earlier scenario described in the business method.
Someone who wants too much proof, too much information to be convinced to buy a product may not get the desired results. here is why:
- Asking for too much proof erases the place for faith/ risk . Hence there is no enthusiasm for the buyer to make the product work.
Risk taking and initiative is a key quality for Supreme Marketers. If you can see your vision in black and white clarity then you might not achieve heights above the ordinary.
The best way to be certain of the future is to invent it. Alan Kay
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